The Product Manager’s Desk Reference. Book Summary

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Steven Haines

What’s inside

Steven Haines’ ‘The Product Manager’s Desk Reference’ is a comprehensive resource for product managers, covering the entire product lifecycle with tools, templates, and advice for professional growth.

You’ll Learn

  • Enhanced understanding of product management
  • Practical tools and templates for daily use
  • Strategic insights for product lifecycle management
  • Guidance for career advancement in product management

Key Points

  • Establishing a Product Strategy
  • Mastering the Product Lifecycle
  • Product Planning and Execution
  • Market Needs Analysis
  • Financial Assessments for Products
  • Cross-functional Team Leadership
  • Career Development in Product Management

Who’s it For

  • Product Managers
  • Business Students
  • Entrepreneurs
  • Marketing Professionals
  • Project Managers

About the author

Steven Haines is a thought leader in product management, with extensive corporate experience, and founder of Sequent Learning Networks.