The Referral Engine. Book Summary

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John Jantsch

What’s inside

John Jantsch’s ‘The Referral Engine’ presents strategies for businesses to generate referrals and develop marketing systems that encourage customers to spread the word.

You’ll Learn

  • Learning effective referral strategies
  • Understanding the power of word-of-mouth
  • Improving customer loyalty
  • Automating the referral process

Key Points

  • Cultivating a Referral Mindset
  • Building a Referable Brand
  • Creating Customer Experiences Worth Sharing
  • Leveraging Social Proof for Credibility
  • Network Building Strategies
  • Referral Processes and Automation
  • Measuring Referral Success

Who’s it For

  • Entrepreneurs
  • Marketing Professionals
  • Small Business Owners
  • Sales Personnel
  • Business Strategists

About the author

John Jantsch is a marketing consultant, speaker, and the creator of the Duct Tape Marketing System, known for advising small businesses.