John Jantsch
What’s inside
John Jantsch’s ‘The Referral Engine’ presents strategies for businesses to generate referrals and develop marketing systems that encourage customers to spread the word.
You’ll Learn
- Learning effective referral strategies
- Understanding the power of word-of-mouth
- Improving customer loyalty
- Automating the referral process
Key Points
- Cultivating a Referral Mindset
- Building a Referable Brand
- Creating Customer Experiences Worth Sharing
- Leveraging Social Proof for Credibility
- Network Building Strategies
- Referral Processes and Automation
- Measuring Referral Success
Who’s it For
- Entrepreneurs
- Marketing Professionals
- Small Business Owners
- Sales Personnel
- Business Strategists
About the author
John Jantsch is a marketing consultant, speaker, and the creator of the Duct Tape Marketing System, known for advising small businesses.