Steve J. Martin, Noah J. Goldstein, Robert Cialdini
What’s inside
The Small BIG, authored by Steve J. Martin, Noah J. Goldstein, and Robert Cialdini, explores the subtle, yet powerful ways in which small changes can greatly enhance one’s ability to persuade and influence others. Drawing on extensive research in the field of persuasion science, the book presents a collection of insights and strategies that challenge conventional wisdom about what drives people to say ‘yes.’ From timing and presentation to the specific choice of words, it illuminates how minor adjustments in approach can lead to significant impacts in outcomes across various contexts, including business, sales, and everyday interactions.
You’ll Learn
- Enhance persuasive skills in professional and personal settings
- Understand the underlying psychology of influence
- Learn to make strategic choices in communication for better outcomes
- Gain insights into the effectiveness of minor changes in persuasion tactics
Key Points
- The Science of Persuasion
- Timing Can Make or Break Your Influence
- The Power of Presentation in Persuasion
- Strategic Word Choice
- Leveraging Social Proof for Impact
- The Role of Authority in Persuasion
- Small Changes, Big Differences
Who’s it For
- Marketers
- Sales professionals
- Business leaders
- Negotiators
- Behavioral scientists
- Anyone looking to increase their persuasive power
About the author
Steve J. Martin, Noah J. Goldstein, and Robert Cialdini are esteemed experts in the field of psychology and persuasion. Cialdini, particularly, is renowned for his pioneering book ‘Influence,’ which lays the groundwork for understanding the psychology of why people say ‘yes.’ Together, they combine decades of research and practical experience to unpack the intricacies of influencing others.