Rich Karlgaard
What’s inside
In ‘The Soft Edge: Where Great Companies Find Lasting Success,’ Rich Karlgaard argues that while the ‘hard edge’ (strategy and finance) is essential for business success, it is the ‘soft edge’ (company culture, values, trust, and teamwork) that truly differentiates enduring companies. He explores how firms that cultivate these intangible yet critical assets can thrive in the long term. Karlgaard provides examples of companies that have succeeded by fostering these elements and offers insights on how others can follow suit.
You’ll Learn
- Learning the key qualities that differentiate successful companies from the rest
- Understanding the significance of company culture and values
- Gaining insights into fostering trust and collaboration in the workplace
- Discovering strategies to balance and optimize both hard and soft edges in business
Key Points
- The importance of balancing the hard and soft edges in business
- Trust as a foundational element of the soft edge
- The role of company culture in sustained success
- How values influence company performance
- The impact of teamwork and collaboration
- Strategies for nurturing the soft edge within organizations
- Case studies of companies excelling in their soft edge
Who’s it For
- Business Leaders
- Entrepreneurs
- Managers
- Corporate Strategists
- HR Professionals
- Organizational Development Practitioners
About the author
Rich Karlgaard is a respected author, journalist, and the publisher of Forbes magazine. With a sharp acumen for business and innovation, he provides cutting-edge insights into corporate growth and development. Karlgaard is a thought leader in understanding how companies attain and maintain long-term success.