The Startup Owner’s Manual
Steve Blank
What’s inside
This comprehensive guide by Steve Blank offers practical insights for launching a successful startup, focusing on customer discovery and agile methodologies.
You’ll Learn
- Understanding of effective startup methodologies
- Skills in customer discovery techniques
- Ability to pivot based on feedback
- Strategies for achieving product-market fit
Key Points
- Start with Customer Discovery
- Develop Your Value Proposition
- Test Your Hypotheses Continuously
- Pivot or Persevere Decisions
- Build-Measure-Learn Feedback Loop
- Achieving Product-Market Fit
- Scaling the Business
Who’s it For
- Aspiring Entrepreneurs
- Startup Founders
- Business Students
- Innovators
- Product Managers
About author
Steve Blank is a renowned entrepreneur and academic, known for developing the customer development methodology that led to the Lean Startup movement.