The Strategy and Tactics of Pricing. Book Summary

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Thomas T. Nagle, Georg Müller

What’s inside

This book provides a practical framework for pricing strategy, helping businesses understand how to set prices to gain an edge over the competition.

You’ll Learn

  • Learning to price products/services competitively
  • Understanding market-driven pricing strategies
  • Gaining insights into psychological pricing impacts
  • Enhancing profit margins through strategic pricing

Key Points

  • Understanding the Value of Products or Services
  • Price Setting to Reflect Customer Perception of Value
  • Developing a Pricing Strategy to Enhance Competitive Advantage
  • Using Pricing Tactics to Drive Profit Growth
  • Addressing Ethical and Legal Considerations in Pricing
  • Leveraging Technology and Data in Pricing Decisions
  • Adapting Pricing in Response to Market Changes

Who’s it For

  • Business Owners
  • Marketing Professionals
  • Sales Executives
  • Pricing Strategists
  • MBA Students

About the author

Thomas T. Nagle and Georg Müller are experts in pricing strategy, with extensive consulting and teaching experience.