Thomas T. Nagle, Georg Müller
What’s inside
This book provides a practical framework for pricing strategy, helping businesses understand how to set prices to gain an edge over the competition.
You’ll Learn
- Learning to price products/services competitively
- Understanding market-driven pricing strategies
- Gaining insights into psychological pricing impacts
- Enhancing profit margins through strategic pricing
Key Points
- Understanding the Value of Products or Services
- Price Setting to Reflect Customer Perception of Value
- Developing a Pricing Strategy to Enhance Competitive Advantage
- Using Pricing Tactics to Drive Profit Growth
- Addressing Ethical and Legal Considerations in Pricing
- Leveraging Technology and Data in Pricing Decisions
- Adapting Pricing in Response to Market Changes
Who’s it For
- Business Owners
- Marketing Professionals
- Sales Executives
- Pricing Strategists
- MBA Students
About the author
Thomas T. Nagle and Georg Müller are experts in pricing strategy, with extensive consulting and teaching experience.