Blair Enns
What’s inside
The Win Without Pitching Manifesto by Blair Enns is a guide for creative professionals on how to win business by being more expert, more specialized, and by building a more systematic business development process.
You’ll Learn
- Learning to build value in creative services
- Mastering the art of specialization in business
- Developing stronger negotiation skills
- Improving business development strategies
Key Points
- Specialize to stand out
- Position yourself as an expert
- Lead the client relationship
- Price based on value, not time
- Win without pitching
- Master the value conversation
- Say no to wrong fits
Who’s it For
- Creative Professionals
- Entrepreneurs
- Design Agencies
- Marketing Professionals
- Freelancers
About the author
Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals, and a respected sales consultant.