The Win Without Pitching Manifesto. Book Summary

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Blair Enns

What’s inside

The Win Without Pitching Manifesto by Blair Enns is a guide for creative professionals on how to win business by being more expert, more specialized, and by building a more systematic business development process.

You’ll Learn

  • Learning to build value in creative services
  • Mastering the art of specialization in business
  • Developing stronger negotiation skills
  • Improving business development strategies

Key Points

  • Specialize to stand out
  • Position yourself as an expert
  • Lead the client relationship
  • Price based on value, not time
  • Win without pitching
  • Master the value conversation
  • Say no to wrong fits

Who’s it For

  • Creative Professionals
  • Entrepreneurs
  • Design Agencies
  • Marketing Professionals
  • Freelancers

About the author

Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals, and a respected sales consultant.