Luc de Brabandere and Alan Iny
What’s inside
Thinking in New Boxes’ is a book that challenges the conventional ‘thinking outside the box’ mantra, proposing that creativity and innovation are best fostered through the construction and exploration of new mental models or ‘boxes.’ The authors argue that it’s not about discarding boxes but rather continuously creating new ones that can lead to breakthrough thinking. They outline a five-step process for harnessing creativity and adapting to change in the business world, providing readers with practical tools and examples.
You’ll Learn
- Enhancing creative thinking in professional settings
- Learning a structured approach to innovation
- Improving adaptability to change in business
- Developing the skill to build and shift mental models effectively
Key Points
- The limits of ‘Thinking Outside the Box’
- Understanding and building new ‘boxes’
- Recognizing and overcoming cognitive biases
- A five-step process for creative problem-solving
- Harnessing disruption and change for innovation
- Case studies of successful ‘box’ creation
- Applying the principles to personal and organizational growth
Who’s it For
- Business professionals
- Entrepreneurs
- Innovation managers
- Strategy consultants
- Creative thinkers
- Marketing professionals
About the author
Luc de Brabandere is a philosopher and mathematician who specializes in creativity and change management. Alan Iny is an expert in creativity and scenario planning at Boston Consulting Group. Together, they bring a wealth of knowledge and a unique perspective to business creativity.