Scott Stratten
What’s inside
UnMarketing argues for engagement over traditional marketing tactics, emphasizing relationships and trust-building in business for long-term success.
You’ll Learn
- Rethinking marketing strategies
- Improving customer engagement and loyalty
- Leveraging social media effectively
- Building stronger, trust-based business relationships
Key Points
- The fallacy of traditional marketing
- Building authentic customer relationships
- The power of social media engagement
- Content creation as a trust-building tool
- Listening to customers as a marketing strategy
- The importance of transparency in business
- Leveraging personal branding for business growth
Who’s it For
- Entrepreneurs
- Marketers
- Business Owners
- Social Media Managers
- Sales Professionals
About the author
Scott Stratten is an expert in viral, social, and authentic marketing which he calls UnMarketing.