Jaime Levy
What’s inside
UX Strategy by Jaime Levy is a comprehensive guide that combines business strategy with user experience (UX) to help readers develop digital products that not only solve users’ problems but also capture their hearts. The book emphasizes the importance of integrating user research, competitive analysis, and business strategy into the product development process. It presents a series of methodologies, tools, and case studies to demonstrate how UX strategy can be effectively implemented to create products that stand out in the competitive digital landscape.
You’ll Learn
- Understanding the role of UX in digital product success
- Learning to integrate business and user research into product design
- Gaining insights into effective prototyping and user testing methodologies
- Benefiting from real-world case studies and practical tools for UX strategy implementation
Key Points
- Defining UX Strategy and its importance
- Integrating business strategy with user experience
- Conducting effective user research
- Competitive analysis and market positioning
- Prototyping and validating concepts
- Case studies of successful UX strategies
- Tools and methodologies for implementing UX strategy
Who’s it For
- UX/UI Designers
- Product Managers
- Entrepreneurs
- Business Strategists
- Digital Marketers
About the author
Jaime Levy is an author, university professor, and a pioneer in the interface design industry. With over two decades of experience, she has made significant contributions to the digital media world through her innovative design strategies. Levy’s expertise in creating compelling digital products that blend business objectives with user needs has made her a sought-after consultant and speaker in the UX field.