What Your CEO Needs to Know About Sales Compensation. Book Summary

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Mark Donnolo

What’s inside

This book provides insights into designing and implementing sales compensation strategies that align with corporate goals and motivate sales teams.

You’ll Learn

  • Understanding the impact of sales compensation on business success
  • Learning to design compensation plans that drive performance
  • Gaining insights into aligning sales and corporate goals
  • Acquiring knowledge from real-world sales compensation case studies

Key Points

  • Aligning Sales Goals with Corporate Strategy
  • Designing Effective Sales Compensation Plans
  • Motivating Sales Teams Through Incentives
  • Balancing Short-term Gains with Long-term Vision
  • Implementing Sales Compensation Strategies
  • Monitoring and Adjusting Compensation Plans
  • Case Studies of Successful Sales Compensation

Who’s it For

  • CEOs
  • Sales Managers
  • Business Strategists
  • HR Professionals

About the author

The author is a renowned expert in sales compensation, with extensive experience advising top companies on strategy.