Scott Adams
What’s inside
The book delves into persuasion techniques, utilizing the 2016 U.S. presidential election as a case study.
You’ll Learn
- Learn about effective persuasion techniques
- Understand the power of emotion in decision-making
- Gain insight into the influence of social media
- Learn how to construct compelling narratives
Key Points
- Power of Persuasion
- Role of Emotion over Facts
- Influence of Social Media
- Importance of Repetition
- Use of Visual Imagery
- Appeal to Fear and Identity
Who’s it For
- Marketing professionals
- Politicians
- Communication experts
- Sociology students
About the author
Scott Adams is a cartoonist best known as the creator of ‘Dilbert’, who has also studied persuasion techniques.