Win Bigly. Book Summary

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Scott Adams

What’s inside

The book delves into persuasion techniques, utilizing the 2016 U.S. presidential election as a case study.

You’ll Learn

  • Learn about effective persuasion techniques
  • Understand the power of emotion in decision-making
  • Gain insight into the influence of social media
  • Learn how to construct compelling narratives

Key Points

  • Power of Persuasion
  • Role of Emotion over Facts
  • Influence of Social Media
  • Importance of Repetition
  • Use of Visual Imagery
  • Appeal to Fear and Identity

Who’s it For

  • Marketing professionals
  • Politicians
  • Communication experts
  • Sociology students

About the author

Scott Adams is a cartoonist best known as the creator of ‘Dilbert’, who has also studied persuasion techniques.