Kenneth Roman, Joel Raphaelson
What’s inside
This practical guide provides insights on creating effective business communications. It covers various forms, from emails and letters to presentations and resumes.
You’ll Learn
- Improved business communication skills
- Enhanced persuasive writing and speaking techniques
- Effective email and report writing strategies
- Better presentation and resume crafting abilities
Key Points
- The Essentials of Clear Business Writing
- Crafting Compelling Emails and Memos
- Creating Persuasive Reports and Proposals
- Effective Techniques for Oral Presentations
- Designing Impactful Resumes and Letters
- Using Graphics and Visuals in Documents
- Adapting to Digital Communication Trends
Who’s it For
- Business Professionals
- Marketing Executives
- Job Seekers
- Entrepreneurs
- Students in Business Studies
About the author
Kenneth Roman and Joel Raphaelson bring their expertise from Ogilvy & Mather, one of the top advertising agencies worldwide.