Writing That Works. Book Summary

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Kenneth Roman, Joel Raphaelson

What’s inside

This practical guide provides insights on creating effective business communications. It covers various forms, from emails and letters to presentations and resumes.

You’ll Learn

  • Improved business communication skills
  • Enhanced persuasive writing and speaking techniques
  • Effective email and report writing strategies
  • Better presentation and resume crafting abilities

Key Points

  • The Essentials of Clear Business Writing
  • Crafting Compelling Emails and Memos
  • Creating Persuasive Reports and Proposals
  • Effective Techniques for Oral Presentations
  • Designing Impactful Resumes and Letters
  • Using Graphics and Visuals in Documents
  • Adapting to Digital Communication Trends

Who’s it For

  • Business Professionals
  • Marketing Executives
  • Job Seekers
  • Entrepreneurs
  • Students in Business Studies

About the author

Kenneth Roman and Joel Raphaelson bring their expertise from Ogilvy & Mather, one of the top advertising agencies worldwide.