You Should Test That!. Book Summary

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Chris Goward

What’s inside

This book explains how businesses can increase conversions through systematic testing and optimization of their marketing strategies.

You’ll Learn

  • Understanding the significance of A/B testing
  • Learning how to construct and execute conversion tests
  • Gaining insights from real-world optimization case studies
  • Developing a mindset for continuous improvement in marketing

Key Points

  • The importance of testing in marketing
  • Developing a strategic testing plan
  • Conversion optimization best practices
  • Analyzing and interpreting test results
  • Case studies of successful optimization
  • Advanced testing and optimization techniques
  • Building a culture of constant improvement

Who’s it For

  • Marketers
  • Entrepreneurs
  • Business Owners
  • Digital Strategists
  • UX Designers
  • Web Developers

About the author

Chris Goward, a thought leader in conversion rate optimization and founder of WiderFunnel, shares his expertise.