Chris Goward
What’s inside
This book explains how businesses can increase conversions through systematic testing and optimization of their marketing strategies.
You’ll Learn
- Understanding the significance of A/B testing
- Learning how to construct and execute conversion tests
- Gaining insights from real-world optimization case studies
- Developing a mindset for continuous improvement in marketing
Key Points
- The importance of testing in marketing
- Developing a strategic testing plan
- Conversion optimization best practices
- Analyzing and interpreting test results
- Case studies of successful optimization
- Advanced testing and optimization techniques
- Building a culture of constant improvement
Who’s it For
- Marketers
- Entrepreneurs
- Business Owners
- Digital Strategists
- UX Designers
- Web Developers
About the author
Chris Goward, a thought leader in conversion rate optimization and founder of WiderFunnel, shares his expertise.