Anthony Pratkanis and Elliot Aronson
What’s inside
This book examines the techniques, uses, and effects of propaganda in contemporary society, highlighting its increasing prevalence.
You’ll Learn
- Understanding the mechanics of persuasion
- Recognizing propaganda in everyday life
- Cultivating critical thinking towards media
- Learning to resist manipulative messages
Key Points
- The Definition and History of Propaganda
- The Psychology Behind Persuasion
- Media’s Role in Spreading Propaganda
- Advertising as Modern Propaganda
- Defense Mechanisms Against Propaganda
- The Ethical Implications of Persuasion
Who’s it For
- Psychology enthusiasts
- Marketing professionals
- Social scientists
- Media students
- Anyone interested in media influence
About the author
Anthony Pratkanis and Elliot Aronson are renowned social psychologists with expertise in persuasion and social influence.