Porter Erisman
What’s inside
This book details the rise of Alibaba, the Chinese e-commerce giant, and its founder Jack Ma, from a small apartment-based business to a global powerhouse in the online marketplace.
You’ll Learn
- Understanding of e-commerce evolution
- Insights into Chinese business strategies
- Inspiration from Alibaba’s success story
- Learning about corporate culture in a tech giant
Key Points
- Jack Ma’s Humble Beginnings
- The Birth of Alibaba
- Overcoming Early Obstacles
- Innovation in E-commerce
- Global Expansion and Impact
- Corporate Culture and Philosophy
- The Future of Alibaba and E-commerce
Who’s it For
- Entrepreneurs
- Business strategists
- E-commerce enthusiasts
- People interested in Chinese business practices
- Students of business and technology
About the author
Porter Erisman, former Vice President at Alibaba, brings insider insights into the company’s philosophy and growth.