American Icon
Bryce G. Hoffman
What’s inside
American Icon details the remarkable turnaround of Ford under CEO Alan Mulally, who saved the company without government bailouts by reinventing its corporate culture.
You’ll Learn
- Understanding effective corporate turnaround strategies
- Learning about leadership in crisis management
- Insights into corporate culture transformation
- Studying the automotive industry’s business strategies
Key Points
- The Crisis at Ford Pre-Mulally
- Mulally’s Leadership Philosophy
- Implementing the ONE Ford Plan
- Overcoming Resistance within Ford
- Achieving Financial Stability
- Mulally’s Impact on Corporate Culture
- Lessons from Ford’s Turnaround
Who’s it For
- Business students
- Automotive enthusiasts
- Leadership coaches
- Corporate strategists
About author
Bryce G. Hoffman is a seasoned journalist who has covered the auto industry for the Detroit News and Red Team Thinking LLC.