Jeremy Gutsche
What’s inside
Better and Faster empowers readers with strategies to stay ahead in an ever-changing world by defeating neurological traps that hinder innovative thinking.
You’ll Learn
- Developing a mindset for innovation
- Learning strategies to overcome mental blocks
- Understanding patterns in consumer behavior
- Gaining insight from real-world success stories
Key Points
- Conquer Complacency: Rejecting Comfort to Embrace Innovation
- Battle Neophobia: Overcoming the Fear of New Ideas
- Defeat Repetition: The Danger of Sticking to Successful Formulas
- Harnessing Patterns: The Shortcut to Breakthrough Ideas
- Adaptive Innovation: The Art of Anticipating and Evolving
- Case Studies: Real-world Examples of Adaptation and Success
- Creating the Unstoppable Idea: Strategies for Competitive Innovation
Who’s it For
- Entrepreneurs
- Business Strategists
- Marketing Professionals
- Creatives
- Innovators
- Start-up Founders
About the author
Jeremy Gutsche is an innovation expert and CEO of Trend Hunter, with a background in management consulting and finance.