Better and Faster. Book Summary

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Jeremy Gutsche

What’s inside

Better and Faster empowers readers with strategies to stay ahead in an ever-changing world by defeating neurological traps that hinder innovative thinking.

You’ll Learn

  • Developing a mindset for innovation
  • Learning strategies to overcome mental blocks
  • Understanding patterns in consumer behavior
  • Gaining insight from real-world success stories

Key Points

  • Conquer Complacency: Rejecting Comfort to Embrace Innovation
  • Battle Neophobia: Overcoming the Fear of New Ideas
  • Defeat Repetition: The Danger of Sticking to Successful Formulas
  • Harnessing Patterns: The Shortcut to Breakthrough Ideas
  • Adaptive Innovation: The Art of Anticipating and Evolving
  • Case Studies: Real-world Examples of Adaptation and Success
  • Creating the Unstoppable Idea: Strategies for Competitive Innovation

Who’s it For

  • Entrepreneurs
  • Business Strategists
  • Marketing Professionals
  • Creatives
  • Innovators
  • Start-up Founders

About the author

Jeremy Gutsche is an innovation expert and CEO of Trend Hunter, with a background in management consulting and finance.