Building Social Business. Book Summary

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Muhammad Yunus

What’s inside

Muhammad Yunus presents a new business model that marries the entrepreneurial spirit with the desire to improve social conditions. This model, called social business, seeks to address social issues through sustainable, innovative, and financially viable methods, unlike traditional profit-maximizing businesses.

You’ll Learn

  • Understanding of social business principles
  • Insights into blending profit with social goals
  • Inspiration to pursue social entrepreneurship
  • Strategies to address social issues sustainably

Key Points

  • Defining Social Business
  • The Grameen Bank Model
  • Differences Between Social and Traditional Business
  • Case Studies of Social Businesses
  • Challenges and Solutions in Social Business
  • The Future Potential of Social Business
  • How to Start a Social Business

Who’s it For

  • Entrepreneurs
  • Social activists
  • Economists
  • Students of Business
  • Policy makers

About the author

Muhammad Yunus is a Nobel Peace Prize laureate, known for founding the Grameen Bank and pioneering microcredit and microfinance.