Dan Ariely
What’s inside
Dan Ariely explores the intriguing world of human behavior and decision-making, revealing the psychological forces that drive our irrational actions.
You’ll Learn
- Understanding why we make illogical choices
- Recognizing and mitigating personal biases
- Applying behavioral economics in marketing and policy-making
- Improving decision-making skills
Key Points
- Our irrationality is predictable
- The cost of zero cost
- The influence of arousal
- The problem of procrastination and self-control
- The effects of expectations
- The power of price
- The context of our choices
Who’s it For
- Psychology enthusiasts
- Economists
- Marketing professionals
- Behavioral scientists
- General readers interested in human behavior
About the author
Dan Ariely is a renowned behavioral economist and a New York Times bestselling author, known for his engaging insights into human behavior.