Sunny Bonnell and Ashleigh Hansberger
What’s inside
Rare Breed explores how unconventional traits can be harnessed as strengths to achieve success and stand out in a conformist world.
You’ll Learn
- Understanding personal uniqueness as an asset
 - Overcoming the fear of non-conformity
 - Strategies for turning differences into success
 - Inspiration from successful individuals who defied norms
 
Key Points
- Embracing your unique traits
 - Rebelling against conformity
 - Leveraging defiance for success
 - The power of being dangerous
 - Different is an asset, not a liability
 - Stories of successful ‘rare breeds’
 
Who’s it For
- Entrepreneurs
 - Creatives
 - Business Leaders
 - Non-conformists
 - Innovators
 - Career Developers
 
About the author
Sunny Bonnell and Ashleigh Hansberger are co-founders of Motto, a branding agency that helps leaders build brands.