Social Phenomena

The Tipping Point is a book by Malcolm Gladwell that explores the phenomena of social epidemics. It examines how ideas, products, messages, and behaviors can spread rapidly and extensively within a society, like viruses. The book identifies three rules or principles – the Law of the Few, the Stickiness Factor, and the Power of Context – that are crucial in determining whether a particular trend will ‘tip’ into wide-scale popularity.