David Meerman Scott
What’s inside
David Meerman Scott’s book offers a step-by-step guide to modern marketing strategies using digital tools to directly engage with customers.
You’ll Learn
- Understanding of modern digital marketing strategies
- Skills to directly engage with customers online
- Techniques for leveraging social media and blogs
- Insight into the use of viral marketing
Key Points
- The Shift from Traditional to New Media
- Creating a Marketing and PR Strategy
- Leveraging Blogs and Social Media
- The Power of Online Video and Podcasts
- Mobile Marketing and Applications
- News Releases for the Digital Age
- Viral Marketing and Its Impact
Who’s it For
- Marketing Professionals
- PR Specialists
- Business Owners
- Entrepreneurs
- Digital Marketers
- Social Media Managers
About the author
David Meerman Scott is a marketing strategist, bestselling author, and keynote speaker known for his expertise in digital marketing.