William McDonough, Michael Braungart
What’s inside
The Upcycle is the sequel to Cradle to Cradle, exploring how humans can improve the environment through thoughtful design that goes beyond sustainability to enhance its value and function.
You’ll Learn
- Understanding of sustainable design principles
- Insights into environmental innovation
- Inspiration for eco-friendly business practices
- Knowledge of upcycling and its impact
Key Points
- Cradle to Cradle Design Philosophy
- Concepts of Upcycling
- Impact on Business and Economy
- Case Studies of Upcycling in Action
- Blueprint for Future Design and Innovation
- Redefining the Role of Humans in the Environment
Who’s it For
- Environmentalists
- Designers
- Business Leaders
- Sustainability Advocates
- Urban Planners
- Educators
About the author
William McDonough and Michael Braungart are innovators in sustainable design, emphasizing positive ecological footprints.