Ken Segall
What’s inside
In ‘Think Simple’, Ken Segall explores the obsession with simplicity that lies at the heart of Apple’s success. Drawing on his experience as the creative director of the ad agency behind Apple’s iconic campaigns, Segall demonstrates how simplicity has driven Apple’s decision-making process and culture. He offers insights into the benefits of simplicity in business, illustrating with case studies from other companies that have embraced this philosophy. The book provides practical advice on how to streamline products, processes, and communications to achieve better results.
You’ll Learn
- Understanding the role of simplicity in business success
- Learning to make more efficient and effective decisions
- Gaining insights into Apple’s culture and success
- Applying principles of simplicity to improve one’s business or product design
Key Points
- Simplicity in Apple’s Culture
- The Power of a Simple Product Design
- Streamlining Communication
- Making Decisions the Simple Way
- Case Studies of Simplicity in Other Companies
- Practical Advice on Embracing Simplicity
Who’s it For
- Business professionals
- Managers and Leaders
- Entrepreneurs
- Marketers
- Product Designers
- Apple enthusiasts
- Individuals interested in company culture
About the author
Ken Segall is the former creative director of the advertising agency TBWA/Chiat/Day, where he worked on Apple’s marketing campaigns. He is known for his contribution to Apple’s brand, including the ‘Think Different’ campaign, and for coining the iMac name. Segall’s understanding of simplicity and design has made him a key influencer in Apple’s approach to marketing and product creation.