Colin Bryar and Bill Carr
What’s inside
Working Backwards delves into Amazon’s corporate culture and management practices that have driven its success, including its customer-centric approach and innovation strategies.
You’ll Learn
- Gaining insight into Amazon’s unique business model
- Learning about effective leadership principles and corporate culture
- Understanding strategies for maintaining innovation in large companies
- Enhancing decision-making and problem-solving skills
Key Points
- Customer Obsession: Amazon’s Core Principle
- Leadership Principles That Drive Amazon
- Decision-making: The Six-Page Memo
- Bar Raiser Program: Hiring the Best
- Innovation through Working Backwards
- Maintaining Startup Agility Within a Giant Corporation
- The Two-Pizza Team Rule for Effective Collaboration
Who’s it For
- Business managers
- Entrepreneurs
- Amazon customers
- Management students
- Product developers
About the author
Colin Bryar and Bill Carr are former Amazon executives with firsthand experience in the company’s innovative practices.