Dan Siroker, Pete Koomen
What’s inside
A/B Testing by Dan Siroker and Pete Koomen is a guide on using A/B testing to improve website effectiveness and business outcomes by analyzing visitor behavior.
You’ll Learn
- Understanding the basics of A/B testing
- Learning to create a culture of data-driven decision making
- Gaining insights into effective experiment design
- Enhancing skills in result analysis for website optimization
Key Points
- The Fundamentals of A/B Testing
- Developing a Data-Driven Culture
- Constructing Effective Experiments
- Analyzing A/B Test Results
- Best Practices for Testing and Optimization
- Real-World Case Studies
- Strategies for Scaling A/B Testing
Who’s it For
- Entrepreneurs
- Marketing Professionals
- Product Managers
- Web Designers
- Data Analysts
About the author
Dan Siroker and Pete Koomen are co-founders of Optimizely, a leading platform for A/B testing and personalization.