A/B Testing. Book Summary

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Dan Siroker, Pete Koomen

What’s inside

A/B Testing by Dan Siroker and Pete Koomen is a guide on using A/B testing to improve website effectiveness and business outcomes by analyzing visitor behavior.

You’ll Learn

  • Understanding the basics of A/B testing
  • Learning to create a culture of data-driven decision making
  • Gaining insights into effective experiment design
  • Enhancing skills in result analysis for website optimization

Key Points

  • The Fundamentals of A/B Testing
  • Developing a Data-Driven Culture
  • Constructing Effective Experiments
  • Analyzing A/B Test Results
  • Best Practices for Testing and Optimization
  • Real-World Case Studies
  • Strategies for Scaling A/B Testing

Who’s it For

  • Entrepreneurs
  • Marketing Professionals
  • Product Managers
  • Web Designers
  • Data Analysts

About the author

Dan Siroker and Pete Koomen are co-founders of Optimizely, a leading platform for A/B testing and personalization.