American Icon
Bryan Burrough
What’s inside
American Icon details the remarkable turnaround of Ford under CEO Alan Mulally, focusing on his leadership and the company’s strategic moves during the financial crisis.
You’ll Learn
- Gain insights into effective corporate leadership
- Learn about crisis management in large businesses
- Understand the complexities of the automotive industry
- Inspiration from a successful turnaround story
Key Points
- Introduction to Alan Mulally’s Leadership Style
- Challenges Ford Faced Before Mulally
- Strategic Decisions That Revamped Ford
- Cultural Changes Implemented at Ford
- Impact of the 2008 Financial Crisis on Ford
- Ford’s Recovery and Success Story
Who’s it For
- Business Students
- Automotive Enthusiasts
- Leadership Coaches
- Corporate Executives
About author
Bryan Burrough is a renowned journalist and author known for his detailed research and engaging narrative style in covering business and historical events.