W. Chan Kim and Renée Mauborgne
What’s inside
Blue Ocean Shift guides readers through the process of moving beyond competition to create new market space and make the competition irrelevant.
You’ll Learn
- Learning to innovate and create uncontested market space
- Understanding how to break away from competition
- Gaining insights into successful strategic planning
- Developing leadership and managerial skills to lead change
Key Points
- Understanding Blue and Red Oceans
- The Strategy Canvas
- Finding the Pain Points and Noncustomers
- Creating a Blue Ocean Move
- The Six Paths Framework
- Tipping Point Leadership and Fair Process
- Executing Blue Ocean Shifts
Who’s it For
- Business Strategists
- Marketing Professionals
- Entrepreneurs
- Managers
- Executives
- Business Students
About the author
W. Chan Kim and Renée Mauborgne are renowned professors at INSEAD and co-directors of the Blue Ocean Strategy Institute.