Adele Revella
What’s inside
Buyer Personas is a guide to creating and using buyer personas for marketing, providing insights into customer behavior and preferences.
You’ll Learn
- Improved customer insight
- Enhanced marketing strategies
- Increased business and sales
- Higher engagement with target audiences
Key Points
- The Concept of Buyer Personas
- Researching and Creating Personas
- Applying Personas to Marketing Strategies
- Interviewing Techniques for Persona Research
- Avoiding Common Persona Pitfalls
- Case Studies and Real-world Applications
- Measuring Persona Effectiveness
Who’s it For
- Marketing Professionals
- Business Owners
- Sales Teams
- Product Managers
- Brand Strategists
About the author
Adele Revella is an expert in buyer personas and CEO of the Buyer Persona Institute.