Buyer Personas. Book Summary

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Adele Revella

What’s inside

Buyer Personas is a guide to creating and using buyer personas for marketing, providing insights into customer behavior and preferences.

You’ll Learn

  • Improved customer insight
  • Enhanced marketing strategies
  • Increased business and sales
  • Higher engagement with target audiences

Key Points

  • The Concept of Buyer Personas
  • Researching and Creating Personas
  • Applying Personas to Marketing Strategies
  • Interviewing Techniques for Persona Research
  • Avoiding Common Persona Pitfalls
  • Case Studies and Real-world Applications
  • Measuring Persona Effectiveness

Who’s it For

  • Marketing Professionals
  • Business Owners
  • Sales Teams
  • Product Managers
  • Brand Strategists

About the author

Adele Revella is an expert in buyer personas and CEO of the Buyer Persona Institute.