The book ‘Messengers’ by Stephen Martin and Joseph Marks dives into the psychology behind why we listen to certain people and ignore others. It uncovers the key factors that make someone influential and how these factors shape our decisions and actions. The book explores a variety of contexts, including politics, advertising, and personal relationships, to demonstrate how the right messenger can make all the difference.
In ‘Hustle Harder, Hustle Smarter’, Curtis Jackson, also known as 50 Cent, shares his personal journey of transformation. From his early years in poverty, his time in the drug trade, his meteoric rise in the music industry, to his subsequent ventures in business and acting, Curtis shares the lessons he learned and how he used them to his advantage. The book provides practical advice on how to hustle smarter not harder, and how to use adversity to fuel ambition and success.
Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.
High Output Management, penned by former Intel CEO, Andrew S. Grove, is a comprehensive guide to management. The book provides techniques and methods for creating highly productive teams, drawing from Grove’s own experience at Intel. Topics covered include how to maximize output, manage employees and teams, making decisions, planning, and more.
This biography by Ashlee Vance offers a detailed look at Elon Musk’s extraordinary life. From his upbringing in South Africa to his ambitions in the realms of space and clean energy, the book chronologically traces Musk’s achievements and struggles, providing insights into his character and his vision for the future.
In ‘Economic Facts and Fallacies’, economist Thomas Sowell explodes a number of popular misconceptions about economics. Covering topics from urban and gender issues to academia and race, Sowell demonstrates that false economic notions not only pervade, but often dominate, discussions in the media, politics, and even academia.
Crucial Conversations provides readers with the tools needed to conduct effective dialogues under high-stake circumstances. The book discusses tips on how to prepare for a crucial conversation, how to transform anger and hurt feelings into powerful dialogue, and how to make it safe to talk about critical topics.
In ‘Building a StoryBrand’, Donald Miller presents the StoryBrand framework, a proven solution to the struggle businesses face when talking about their products and services. Miller’s method, based on the universal elements of effective storytelling, teaches readers to simplify their brand message, attract and connect with customers, and boost business.
Betting on You is a game-changing guide for how to become your own leader at work and in life. Author Laurie Ruettimann, a former human resources leader turned influential speaker, writer, and entrepreneur, lays out the framework for building the career and life you want, advocating that an investment in oneself is the best investment of all.