Getting Started in Consulting Summary of Key Points
This guide provides a comprehensive overview of starting and maintaining a successful consulting business, covering essentials like marketing, pricing, and managing client relationships.
This guide provides a comprehensive overview of starting and maintaining a successful consulting business, covering essentials like marketing, pricing, and managing client relationships.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book advocates for simplicity, transparency, and agility in software development.
Getting Naked explores the concept of vulnerability in professional relationships, advocating for transparency and openness to build trust and loyalty with clients.
Jay Abraham’s book provides strategies to leverage assets, talents, and opportunities to surpass competitors and excel in business and personal life.
Fanatical Prospecting provides a framework for salespeople to consistently and effectively generate new leads. It emphasizes the importance of a proactive approach to prospecting and offers practical strategies for using various communication methods to fill the sales pipeline.
False Economy explores the unexpected truths behind various economic histories and how geography, technology, and culture have shaped global economies in unexpected ways.
Fair Pay Fair Play explores how to align compensation with business strategy to improve performance. It discusses salary transparency and fair pay practices.
Facilitating Breakthrough is a guide on how to help groups overcome obstacles and resolve conflicts to achieve collective goals.
Randy Frisch challenges marketers to rethink their approach to marketing content, focusing on content experiences rather than just content itself to drive engagement and results.