Content Inc.. Book Summary

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Joe Pulizzi

What’s inside

Content Inc. presents a six-step business model for building a content-first business. It emphasizes the power of content marketing to attract and build a loyal audience, which can be monetized for business success.

You’ll Learn

  • Learning to identify and leverage your unique strengths in content creation.
  • Understanding the steps to build a dedicated audience for your brand.
  • Gaining insights into different monetization strategies for your content.
  • Developing skills to diversify content across various platforms for maximum reach.

Key Points

  • The ‘Sweet Spot’: Identifying the Intersection of Passion and Expertise
  • Content Tilt: Finding a Unique Angle to Stand Out
  • Building the Base: Establishing a Strong Content Foundation
  • Harvesting Audience: Using Content to Attract and Retain Consumers
  • Diversification: Expanding Content Across Platforms
  • Monetization: Generating Revenue from Content
  • Next-Level Content Inc.: Scaling and Sustaining the Business

Who’s it For

  • Entrepreneurs
  • Content Marketers
  • Business Strategists
  • Start-up Founders
  • Digital Marketers

About the author

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He is well-known as a content marketing expert and founded the Content Marketing Institute.