Joe Pulizzi
What’s inside
Content Inc. presents a six-step business model for building a content-first business. It emphasizes the power of content marketing to attract and build a loyal audience, which can be monetized for business success.
You’ll Learn
- Learning to identify and leverage your unique strengths in content creation.
- Understanding the steps to build a dedicated audience for your brand.
- Gaining insights into different monetization strategies for your content.
- Developing skills to diversify content across various platforms for maximum reach.
Key Points
- The ‘Sweet Spot’: Identifying the Intersection of Passion and Expertise
- Content Tilt: Finding a Unique Angle to Stand Out
- Building the Base: Establishing a Strong Content Foundation
- Harvesting Audience: Using Content to Attract and Retain Consumers
- Diversification: Expanding Content Across Platforms
- Monetization: Generating Revenue from Content
- Next-Level Content Inc.: Scaling and Sustaining the Business
Who’s it For
- Entrepreneurs
- Content Marketers
- Business Strategists
- Start-up Founders
- Digital Marketers
About the author
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He is well-known as a content marketing expert and founded the Content Marketing Institute.