John Jantsch
What’s inside
This revised and updated edition of ‘Duct Tape Marketing’ provides small business owners with practical marketing strategies and tactics. The book emphasizes simplicity, effectiveness, and affordable marketing.
You’ll Learn
- Understand the fundamentals of small business marketing
- Learn cost-effective marketing strategies
- Improve online visibility and customer engagement
- Enhance lead conversion and customer retention
Key Points
- The importance of a consistent marketing strategy
- Developing a unique selling proposition
- Creating a marketing kit with compelling materials
- Maximizing online presence through SEO and social media
- Lead generation and conversion tactics
- Leveraging referrals and customer loyalty programs
- Measuring results and adapting strategies
Who’s it For
- Small Business Owners
- Marketing Professionals
- Entrepreneurs
- Start-up Founders
About the author
John Jantsch is a marketing consultant, speaker, and the creator of the Duct Tape Marketing System. He helps small businesses thrive.