Mark Payne
What’s inside
The book presents a framework for fostering innovation and delivering valuable, doable ideas in corporations.
You’ll Learn
- Learn methods to foster innovation
- Understand how to select and develop ideas
- Gain insights on successful project execution
- Avoid common mistakes in innovation
Key Points
- Understanding ‘unicorns’ in business context
- The seven-step Innovation Delivery approach
- How to generate and select breakthrough ideas
- Transforming ideas into actionable projects
- Avoiding pitfalls in the innovation journey
Who’s it For
- Business professionals
- Entrepreneurs
- Innovation managers
- Leadership teams
About the author
Mark Payne, the co-founder and President of Fahrenheit 212, is a thought leader in innovation strategy and execution.