How to Kill a Unicorn. Book Summary

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Mark Payne

What’s inside

The book presents a framework for fostering innovation and delivering valuable, doable ideas in corporations.

You’ll Learn

  • Learn methods to foster innovation
  • Understand how to select and develop ideas
  • Gain insights on successful project execution
  • Avoid common mistakes in innovation

Key Points

  • Understanding ‘unicorns’ in business context
  • The seven-step Innovation Delivery approach
  • How to generate and select breakthrough ideas
  • Transforming ideas into actionable projects
  • Avoiding pitfalls in the innovation journey

Who’s it For

  • Business professionals
  • Entrepreneurs
  • Innovation managers
  • Leadership teams

About the author

Mark Payne, the co-founder and President of Fahrenheit 212, is a thought leader in innovation strategy and execution.