Scott Berkun
What’s inside
Scott Berkun debunks the romanticized tales of innovation, revealing the reality of how great ideas and inventions really emerge through hard work and happenstance.
You’ll Learn
- Understanding the true nature of innovation
- Busting common myths about how great ideas arise
- Learning the importance of context and timing in innovation
- Gaining insights into fostering an innovative work environment
Key Points
- The myth of epiphany
- The messy process of innovation
- The role of timing and context
- Innovations and their cultural impact
- The importance of persistence
- How to foster a culture of innovation
Who’s it For
- Entrepreneurs
- Product Managers
- Creatives
- Business Strategists
- Innovation Enthusiasts
About the author
Scott Berkun is a bestselling author and popular speaker on creativity, philosophy, culture, and business. His insights are drawn from real-world experience in various industries.