Douglas W. Hubbard
What’s inside
This book provides practical advice on how to measure various intangible factors in business, from customer satisfaction to organizational flexibility.
You’ll Learn
- Enhanced decision-making skills
- Understanding measurement in business context
- Insights into business analytics
- Improved capability to measure intangible values
Key Points
- The nature and importance of measurement
- Approaches to measuring intangible values
- Reducing uncertainty through measurement
- The role of intuition in measurement
- Practical applications in different business areas
Who’s it For
- Business professionals
- Data analysts
- Entrepreneurs
- Managers
About the author
Douglas W. Hubbard is a decision scientist and professional speaker, known for his expertise in applied information economics.