Jacquie McNish & Sean Silcoff
What’s inside
This book traces the rise and fall of BlackBerry, giving an inside look at the tech industry.
You’ll Learn
- Understand the dynamics of the tech industry
- Learn from BlackBerry’s mistakes
- Insight into business strategy
- Understand the impact of innovation
Key Points
- Birth of BlackBerry
- Technological Breakthroughs
- Dominance in Mobile Market
- Strategic Missteps
- The Fall of BlackBerry
Who’s it For
- Tech Enthusiasts
- Business Strategists
- Entrepreneurs
- History Buffs
About the author
Jacquie McNish and Sean Silcoff are award-winning journalists who have covered the tech industry for years.