Bernadette Jiwa
What’s inside
In ‘Meaningful: The Story of Ideas That Fly,’ Bernadette Jiwa reveals how companies and individuals can build products and services that deeply connect with customers. Through a series of case studies and stories, Jiwa demonstrates why certain products resonate with consumers and how to replicate this success. She emphasizes the importance of understanding the customer’s story and the role of empathy in product development. The book provides insights into creating offerings that don’t just sell but also make a significant impact on people’s lives.
You’ll Learn
- Understanding how to connect deeply with customers
- Learning the power of storytelling in marketing
- Gaining insights from successful case studies
- Developing empathy-driven product strategies
Key Points
- The importance of empathy in product design
- Understanding the customer’s story
- Case studies of successful products
- Strategies for making products resonate
- Building offerings that impact lives
Who’s it For
- Entrepreneurs
- Marketers
- Product Designers
- Business Strategists
- Start-up Founders
About the author
Bernadette Jiwa is a recognized thought leader in the realm of marketing and brand storytelling. With her books, she has reached a global audience, inspiring people to leverage the power of storytelling in business. Her insights have guided entrepreneurs, marketers, and companies to build better relationships with their customers and create meaningful, impactful products.