Simon Sinek
What’s inside
Start With Why, written by Simon Sinek, demonstrates the theory behind successful individuals and organizations. The book suggests that the key to success lies in asking ‘why’ before ‘how’ or ‘what’. The author outlines how leaders who’ve had the greatest influence in the world all think, act and communicate in the same way, which is the opposite of everyone else.
You’ll Learn
- Better Understanding of Successful Leadership
- Enhanced Skills in Inspiring Teams
- Insight into Effective Marketing Strategies
- Understanding of Core Purpose and Vision
Key Points
- The Golden Circle Concept
- The Importance of ‘Why’
- Inspiring Trust and Loyalty
- Leadership for ‘Why’-First Companies
- Clarity, Discipline and Consistency of Why
- Why to Attract Customers
- The Danger of Losing Sight of Your Why
Who’s it For
- Business Leaders
- Entrepreneurs
- Marketing Professionals
- Self-Improvement Enthusiasts
- People in Leadership Roles
About the author
Simon Sinek is an author, motivational speaker, and organizational consultant. Known globally for his innovative views on business and leadership, Sinek’s TED Talk on ‘How Great Leaders Inspire Action’ is among the most watched.