Paul Ahlstrom, Nathan Furr
What’s inside
Nail It then Scale It (NISI) is a comprehensive guide for entrepreneurs on how to transform an idea into a thriving business. Written by Paul Ahlstrom and Nathan Furr, this book breaks down the process of innovation and growth into actionable steps. It begins with the ‘nailing it’ phase, where the focus is on finding a market need and creating a solution that fits perfectly. The authors emphasize the importance of customer feedback and iterative development during this stage. Once the product-market fit is achieved, the book guides readers through the ‘scaling it’ phase, detailing strategies for growth and expansion. Along the way, Ahlstrom and Furr share insights from successful entrepreneurs and their own experiences, making it a practical roadmap for startup success.
You’ll Learn
- Learning how to validate a business idea effectively
- Gaining insights into transitioning from a startup to a scale-up
- Acquiring practical strategies for customer development and market penetration
- Benefiting from the experiences and lessons of successful entrepreneurs
Key Points
- Understanding the crucial importance of product-market fit
- The iterative process of developing a product based on customer feedback
- Strategies for identifying and targeting initial market segments
- Techniques for scaling a business after achieving product-market fit
- Case studies and insights from successful entrepreneurs
- Applying the Lean Startup principles for efficiency
- Navigating the challenges of growth and expansion
Who’s it For
- Aspiring entrepreneurs
- Startup founders
- Business students
- Innovators looking to launch new products
- Executives in charge of product development
About the author
Paul Ahlstrom and Nathan Furr are seasoned entrepreneurs and academics with a deep understanding of the startup ecosystem. Ahlstrom, a venture capitalist, has helped numerous startups achieve success. Furr, a professor of innovation and entrepreneurship, brings rigorous research and academic insight to the entrepreneurial challenges. Together, they combine practical experience with scholarly research to guide aspiring entrepreneurs.