The Silent Patient Summary of Key Points

The Silent Patient follows the story of Alicia Berenson, a famous painter who suddenly becomes mute after murdering her husband. Psychotherapist Theo Faber is determined to unravel the mystery behind Alicia’s silence and her violent act.

Selling the Invisible Summary of Key Points

‘Selling the Invisible’ is a groundbreaking guide to the unique challenges and opportunities involved in selling services, as opposed to tangible products. The book provides insightful strategies for service marketing, emphasizing the importance of building relationships, understanding customer needs, and delivering exceptional value. Through real-world examples, it illustrates how to differentiate and position services in the market effectively.