The Theory of Business Enterprise
An in-depth critique of American capitalistic business practices in the industrial era.
An in-depth critique of American capitalistic business practices in the industrial era.
This book explains how businesses can increase conversions through systematic testing and optimization of their marketing strategies.
You’d Be Home Now explores the issues of addiction, recovery, and the impact on a family from the perspective of a teenage girl.
Mark McCormack shares insights on business skills not covered by traditional education. It emphasizes practical wisdom, people skills, and negotiation.
A Mind for Numbers, written by Barbara Oakley, is a practical guide to improving one’s ability to learn and excel in math and science, regardless of past experiences. The book dispels the common myth that being good at these subjects is a matter of innate talent rather than practice and strategy. Oakley, drawing from the latest research in neuroscience and her own experiences, presents techniques and approaches to learning that can enhance understanding and retention of mathematical and scientific concepts. These include tactics on tackling procrastination, methods to understand complex theories, and strategies for test taking. The book is not just about math and science; it serves as a handbook for effective learning in any subject.
Insight into the life and times of an influential First Lady and activist.
This book guides companies in defining their employer brand to attract and retain top talent, highlighting the strategic advantage of an effective employer brand proposition.
The Gulag Archipelago 1918-1956, authored by Aleksandr Solzhenitsyn, is a monumental work that combines history, memoir, and powerful literary investigation to expose the Soviet Union’s forced labor camp system. Through painstaking research and firsthand experience, Solzhenitsyn unveils the harsh realities of the camps, where millions of prisoners, from political dissidents to ordinary criminals, endured brutal conditions, arbitrary justice, and often death. This three-volume work not only chronicles the lives and suffering of these prisoners but also examines the societal and political structures that allowed such a system to exist. It’s a profound indictment of totalitarianism and a poignant reminder of the human cost of political ideology.
Tina Fey shares her humorous journey from comedy nerd to acclaimed star.