Ryan Holiday
What’s inside
In ‘Perennial Seller’, author Ryan Holiday explores the notion of creating work that stands the test of time. He delves into the principles of producing perennial sellers – books, music, art, or any other creative output that continues to sell year after year. Holiday provides insights into the creative process, the importance of focusing on quality, and strategies for marketing and positioning timeless work. He draws on a wide variety of case studies and his own experiences to illustrate the concepts discussed.
You’ll Learn
- Understanding how to create work that endures beyond temporary trends
- Learning effective marketing strategies for long-term success
- Gaining insights into maintaining relevance in a fast-changing market
- Discovering the importance of quality and depth in creative projects
Key Points
- The definition and characteristics of a perennial seller
- The creative process behind long-lasting work
- The importance of quality and craftsmanship
- Marketing strategies for timeless projects
- Case studies of successful perennial sellers
- Building a platform and engaging with your audience
- The long-term view of the creative and selling process
Who’s it For
- Writers
- Artists
- Musicians
- Creative Professionals
- Marketers
- Entrepreneurs
About the author
Ryan Holiday is a bestselling author and media strategist. He is known for his books on marketing, culture, and the human condition, such as ‘The Obstacle Is the Way’ and ‘Ego Is the Enemy’. His work is characterized by a blend of ancient wisdom and modern insights.