Brian Lawley
What’s inside
An essential guide to product management, covering core principles, agile methodologies, and strategies for successful product lifecycle management.
You’ll Learn
- Gaining a comprehensive understanding of product management
- Learning about different methodologies like Agile and Lean
- Enhancing skills in market research and product lifecycle management
- Gaining insights on building and leading product teams
Key Points
- Understanding the Role of a Product Manager
- Core Principles of Product Management
- The Product Lifecycle
- Agile and Lean Methodologies
- Building and Managing Product Teams
- Market Research and Customer Insight
- Launching and Marketing Products
Who’s it For
- Aspiring product managers
- Seasoned PMs seeking a refresher
- Entrepreneurs
- Business students
About the author
Brian Lawley is the CEO of the 280 Group, a product management training and consulting firm, and a recognized leader in the field.