Edward Bernays
What’s inside
Edward Bernays’s ‘Propaganda’ delves into the mechanisms and effects of public relations in society. It discusses how opinion leaders influence public perception and behavior.
You’ll Learn
- Understanding the historical context of propaganda
- Gaining insight into the principles of public relations
- Learning about the psychology behind influence and persuasion
- Recognizing the impact of media and communication in shaping public opinion
Key Points
- The Origins and Uses of Propaganda
- The Psychology of Public Relations
- The Formation of Public Opinion
- The Methods of Propagating Ideas
- Business’s Role in Public Discourse
- The Ethics of Influence and Persuasion
Who’s it For
- Marketing Professionals
- Public Relations Practitioners
- Sociologists
- Political Science Students
- Psychologists
About the author
Edward Bernays, known as the ‘father of public relations,’ was a pioneering mind in PR and propaganda.