Gini Dietrich
What’s inside
Spin Sucks redefines the way we perceive public relations by advocating honesty and authenticity in a digital world clouded by deceit.
You’ll Learn
- Understanding the changing PR landscape
- Creating ethical and effective communication strategies
- Managing online reputation
- Responding to crisis situations digitally
Key Points
- Ethics and Honesty in PR
- Impact of Technology on Communication
- Creating a Trustworthy Online Presence
- Crisis Management in the Digital Era
- Measuring and Analyzing Online Influence
Who’s it For
- Public Relations Professionals
- Communication Managers
- Marketing Enthusiasts
- Business Owners
About the author
Gini Dietrich is a PR expert and CEO of Arment Dietrich, an integrated marketing communication firm.