Michael Masterson
What’s inside
This book offers a clear strategy for growing a business from infancy to a multi-million-dollar enterprise, emphasizing the importance of focusing on sales and marketing.
You’ll Learn
- Understanding effective business growth strategies
- Learning essential sales and marketing skills
- Gaining insights into entrepreneurial challenges and solutions
- Acquiring knowledge on managing operations and finances
Key Points
- The Four Stages of Business Growth
- The Importance of a Strong Sales Focus
- Mastering the Entrepreneurial Skill Set
- Creating Irresistible Product Offers
- Optimizing Marketing and Advertising
- Managing Operations and Finances
- Navigating Business Growth Challenges
Who’s it For
- Entrepreneurs
- Business owners
- Start-up founders
- Marketing professionals
- Business students
About the author
Michael Masterson is a seasoned entrepreneur, consultant, and highly successful author with vast experience in growing businesses.