Martin Lindstrom
What’s inside
Small Data delves into how small, seemingly insignificant observations can provide insights into larger consumer trends.
You’ll Learn
- Gain insights into business trends
- Understand consumer behaviour
- Enhance marketing strategies
- Learn observation skills
Key Points
- Observing People’s Daily Lives
- Connecting Small Data with Big Data
- The Essence of Branding
- The Power of Storytelling
- The Art of Hunt for Trends
Who’s it For
- Entrepreneurs
- Marketers
- Sociologists
- Business Strategists
About the author
Martin Lindstrom is a Danish author, brand consultant and a Time magazine Influential 100 Honoree.