Tien Tzuo
What’s inside
Subscribed explores the shift from ownership to subscription-based businesses, outlining why this model succeeds and how companies can capitalize on it.
You’ll Learn
- Understanding the subscription economy
- Learning strategies for recurring revenue
- Gaining insight into consumer behavior shifts
- Adapting business models for current market trends
Key Points
- Transition from product to subscription model
- Advantages of recurring revenue streams
- Building customer relationships through subscriptions
- Strategies for subscription-based pricing
- Adapting company structure for subscriptions
- Real-world examples from successful companies
- Future trends in subscription business models
Who’s it For
- Entrepreneurs
- Business professionals
- Marketing strategists
- Product managers
- Start-up founders
About the author
Tien Tzuo is the CEO of Zuora, a leading subscription management platform, and a recognized expert in the subscription economy.