Subscribed. Book Summary

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Tien Tzuo

What’s inside

Subscribed explores the shift from ownership to subscription-based businesses, outlining why this model succeeds and how companies can capitalize on it.

You’ll Learn

  • Understanding the subscription economy
  • Learning strategies for recurring revenue
  • Gaining insight into consumer behavior shifts
  • Adapting business models for current market trends

Key Points

  • Transition from product to subscription model
  • Advantages of recurring revenue streams
  • Building customer relationships through subscriptions
  • Strategies for subscription-based pricing
  • Adapting company structure for subscriptions
  • Real-world examples from successful companies
  • Future trends in subscription business models

Who’s it For

  • Entrepreneurs
  • Business professionals
  • Marketing strategists
  • Product managers
  • Start-up founders

About the author

Tien Tzuo is the CEO of Zuora, a leading subscription management platform, and a recognized expert in the subscription economy.